The What
- Conducted in-depth interviews with 7 residents to understand motivations and barriers around littering and water contamination.
- Worked with the Content Strategist to develop actionable recommendations based on user insights.
The Why
- Littering is a persistent issue, impacting both the environment and water quality. This study aimed to identify residents’ motivations and barriers to litter reduction to guide the city’s outreach efforts.
The Who
- Partnered with a UX Researcher to design and execute the research, a Content Strategist to develop actionable recommendations, and a Project Lead to oversee project progress.
- Clients include the city partners.
The How
Part one: Getting to know the residents
- The city lacked existing research on this issue, so we conducted in-depth interviews to gain insights into residents’ behaviors and perceptions. We recruited participants through neighborhood associations, social media, and UserInterview. The sample included 7 residents from different neighborhoods to capture diverse perspectives.
- I developed the research plan and moderation guide, and conducted interviews with residents.
Part two: Developing actionable guidance
- The Content Strategist conducted a website audit to suggest improvements for accessibility and information delivery.
- I researched successful anti-littering initiatives in other cities to provide case studies and recommend strategies that could be adapted to the city’s context.
Anticipated Impact
- Short-term: Improve outreach and educational efforts to reduce littering in the city.
- Long-term: Use research insights to drive behavior change, with litter reduction serving as the ultimate success metric.