Mixed-method researcher specializing in consumer technology
I have over four years of experience turning behavioral insight into business strategy across tech, social impact, and emerging technologies.
Currently, I’m...
- researching user experience to enhance pet-owner bonds at moonpaws
- volunteering as a UXR at U.S. Digital Response
- obsessed with matcha latte and udon
Places I've worked @ Meta (Reality Lab, Commerce Platform), Glints Vietnam, University of Washington.
Below you can find a variety of user-centered research and publications on Technology and Information in my working tenure.
projects
Boosting buyer trust with clear pricing
A series of unmoderated design tests that aimed to drive buyer trust by improving how pricing and promotions are displayed throughout the shopping journey.
Literature Review, Competitive Analysis, Unmoderated Design Testing
Reducing friction to grow active users
The project assessed the website’s usability and the current job market to identify barriers faced by Vietnamese candidates when applying for positions at Glints.
Usability Testing, Quantitative Analysis, Market Research, Competitive Analysis
Market entry & GTM framework for a niche product
Combined behavioral insights, phased segmentation, and product-led growth strategies to build a focused, efficient launch plan that positioned the startup for scalable, organic growth.
Literature Review, Market Opportunity Assessment, Product-Led Growth (PLG) Strategy
Improving sales performance
The project aimed to provide insights that can help teams across the company understand an e-commerce platform's performance, improve operational efficiency, and drive better decision-making.
Data Analysis
publications & presentations
⟡ academic papers
Anh Le, Michelle Ma, Linh Bui, Anna Shi, Linh Pham, Carmen Gonzalez, Jason C. Yip. 2024 “I felt like I was doing grown-up things”: Young Adult Reflections on their Childhood Experiences of Online Searching and Brokering in Immigrant Families. Proc. ACM Hum.-Comput. Interact., 8, CSCW1, Article 68 (April 2024), 30 pages. https://doi.org/10.1145/3637345.
Moran, R., Nguyễn, S., & Bui, L. (2023). Sending news back home: misinformation lost in transnational social networks. Proceedings of the ACM on Human-Computer Interaction, 7(CSCW1), 1-36. https://doi.org/10.1145/3579521.
Nguyễn, S., Moran, R. E., Nguyen, T. A., & Bui, L. (2023). “We Never Really Talked About politics”: Race and Ethnicity as Foundational Forces Structuring Information Disorder Within the Vietnamese Diaspora. Political Communication, 40(4), 415-439. https://doi.org/10.1080/10584609.2023.2201940
⟡ symposiums / presentations
Ideological differences among Asians and Asian Americans
Presented at the University of Washington’s 2019 Undergraduate Research Symposium. Read the research report here.